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New Windows refurbisher program fights piracy, Linux
Nov 11, 2007

Microsoft Corp. on Friday introduced a new pilot program to encourage refurbishers to install legitimate copies of Windows XP on used PCs.

The new Microsoft Authorized Refurbisher (MAR) program offers a discount off the retail price of Windows XP, along with deployment tools to help refurbishers reinstall Windows and all of the relevant drivers on renewed PCs in as little as 15 minutes, said Hani Shakeel, a senior product manager on the Genuine Windows product marketing team.

When MAR is fully expanded, it will also help stem what Microsoft acknowledges as widespread flouting of Microsoft's XP licensing rules by price-pressured refurbishers.

"There's a range of behavior. Definitely, what you're describing is happening," Shakeel said.

Observers said MAR also attempts to ameliorate another risk: that refurbishers, frustrated by the high cost and difficulty of following Microsoft's arcane Windows licenses to the letter, will simply install a free Linux operating system on renewed PCs instead.

Some resellers "are saying, 'We're just going to ship this stuff out with Ubuntu Linux,' " said Adam Braunstein, an analyst at Robert Frances Group Inc.

Braunstein estimates that for now, no more than one in 10 refurbished PCs goes back out for sale sporting Linux rather than Windows. But Microsoft is worried.   [archive]

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